Together for the Welfare of Dogs
Founder of the Hundeo app with over 1 million downloads.
Author of the Hundeo books with more than 10,000 copies sold.
Known from the media and idealo expert for dogs.
I have been fascinated by dogs since my childhood. This passion led to the creation of Hundeo. My goal? A harmonious coexistence between humans and dogs. We use modern, reward-based methods to promote bonding and understanding. Hundeo stands for simplicity, fun and above all holistic help in the education, nutrition and care of the dog.
Born and raised in vibrant Berlin, my career took off. Although I had initially only completed an apprenticeship as a retail salesman, over time I immersed myself in the real estate industry and developed into a successful real estate agent.
But despite my professional success, another, deeper interest soon awoke in me. The desire to make a difference and to stand up for those who have no voice: Dogs.
The decisive turning point came when my partner and I adopted a puppy called Nacho in 2016. At that moment, Hundeo was born - a platform based on the latest scientific findings and focusing on the principle of "rewarding instead of punishing".
My goal was to provide dog owners with a sound, yet easy to understand guide to holistic education for their beloved four-legged friends. During this time, I also wrote my first book, The Barf Bible, and expanded my knowledge of dog nutrition. Working closely with veterinarians and dog trainers, I strove to create Hundeo, the best source for dogs' overall well-being.
In 2021, Hundeo finally launched its own app, which has now been downloaded over 1 million times and is available in German, English, French, Italian, Polish, Dutch, Swedish, Portuguese and Spanish.
